Upward App Review: Legit or Not?

Is Upward a good dating app for finding a Christian partner? Or is it a service that drums up lukewarm matches because they have one foot in the world?

Upward is a Christian dating app brought to you by MatchGroup, the same company that owns and operates Tinder, Hinge, OkCupid, and other big names in the online dating world. What you have is a non-Christian company running a Christian dating app, so a few elements have caused some controversy with some Christian singles who feel the app is a bit lukewarm in its mission.

Dive into our Upward review and discover if it’s worth the time and money. Our review will reveal how the app’s matching system works, who is currently using the service, and how the overall setup (almost a clone copy of Tinder) works to the advantage of Christian singles. So, we’ll talk about the pros and cons we’ve found along the way and let you decide if it’s a Christian dating app to help you find the meaningful relationship your heart desires.

Upward Banner - Couple Holding Hands

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Introduction to Upward

Before we get into the thick of our Upward review, we’ll cover the brief history of the app and how its matching system works to pair Christian singles successfully. We’ve noticed many readers and customers asking whether or not it’s worth it to sign up as a premium member, so we’ll touch on this too before diving into this full review of Upward.

A Brief Overview of Upward’s History and Success

Upward is a part of MatchGroup and became a new player in the online dating market in 2020. While the app is geared toward meaningful Christian relationships centered on faith, Upward is owned and operated by a non-Christian company, so it comes off as a Tinder-esque dating app for Christians. From what we’ve seen while testing Upward, this dating app has made great strides in attracting new members. We never felt we were hurting for a wide variety of matches in the swiping queue.

Upward‘s Unique Approach to Online Dating

Because Upward uses the same matching approach as its sister sites like Tinder, OkCupid, and Hinge, Christian singles find love by setting their search terms to capture their dating parameters and preferences. These include distance, age, denominational beliefs, lifestyle choices, educational background, etc. Once your search filters are set, your matches appear in the swiping queue where you can “like” or “pass” based on each member’s profile photo and bio information.

When two members like one another’s profiles, this unlocks messaging. Paying members can see which members have already liked their profile, so they can send a quick “like” back to open the messaging feature for an immediate connection.

Is Signing Up for Upward Worth It?

We’ll address this in greater detail as we go further in our Upward review, but we recommend Upward to Christian singles open to different relationship possibilities. Members have an even shot at finding a future marriage partner as they are at connecting with someone more interested in having a fling or casual dating.

Because the app is owned and operated by MatchGroup (a non-Christian company), Upward has a more secular feel than other Christian dating apps. The app’s setup, which mirrors Tinder, has resulted in a user base with many “Christian” members; the religious background and upbringing might be there, but current lifestyle choices might not reflect the life of a Christian to many serious-minded believers.

Our Ratings

An essential part of our Upward review was examining the service based on five primary criteria we used in our honest rating system. Upward scored 3.9 out of 5 stars after we took an unbiased look at the app, examining all the pros and cons we found during our trial period.

Overall: 3.9 Rating Stars




Ease of Use


Match Quality




Active User Base




What We Like

  • Upward is a Christian dating app like Tinder, where members can swipe through profiles to make quick connections.
  • Upward premium members can see who has liked their profile, so they can quickly unlock the messaging function.
  • The sign-up process takes five to ten minutes to complete.
  • Upward uses location-based matching to help members find love or romance in their local area.
  • There are a ton of Christian denominational backgrounds to choose from.
  • Upward is more affordable than most Christian dating apps, with the monthly cost rate starting at $5.99.
  • This is a good Christian dating app for Christian singles more concerned about meeting attractive matches.

What We Don’t Like

  • Upward profiles aren’t super detailed with bio information or self-authored sections. Much of the matching is based on attraction and looks.
  • Some members seem loosely religious and more open to casual dating experiences, making Upward less ideal for Christian singles who want to find someone serious about their faith.
  • You must pay extra money for more Super Likes and profile boosts.
  • Like other dating apps, there are some catfish and fake accounts that members will run into from time to time.
  • Many customers have complained about the Upward profile stickers with controversial sayings like “Netflix and Chill” or “Let’s Hook Up.”

Who Is Upward Best For?

Upward was introduced by MatchGroup in 2020, so there’s not a lot of information on the dating platform regarding the number of active users or the breakdown of male-to-female members. When Upward has more time under its belt in several years, some of these critical facts will become clearer.

Demographics and User Base

Fast Facts Details

User Base

All singles (Over 18 years)

Average Age

18-35 years

Registered Profiles


Active Members


Gender Distribution


People using Upward are generally younger. Most users are under 35, and it’s a true toss-up whether or not most users are looking for long-term, meaningful relationships or casual dating/romance.

Relationship Types Best Served by Upward

On paper, Upward is aimed at Christian singles who want serious relationships with people who see eye to eye on faith and denominational beliefs. We’d say that Upward is good for finding a long-term relationship or a future husband or wife. But it’s a bit more nuanced than this, and there are some other kinds of relationships you’ll find using this service, which we’ll explain in more detail.

A few things we can say definitively about relationships on Upward include the following:

  • You must be at least 18 years old to use the app.
  • Upward doesn’t cater to homosexual relationships.

Several elements of Upward give it more of a Tinder feel and suggest that members might be looking for casual dating experiences. We bring this up because the app is oriented primarily around profile photos and minimal bio information, making us feel it’s Tinder but for “Christians.”

Upward has a more worldly feel than other Christian dating platforms. There’s a big emphasis placed on looks and appearance, some of the photos coming across as lightly raunchy in light of Upward being a dating app designed for Christian users. This might not be an issue for many people, but for those struggling with lust, the images presented on Upward might become a problem at some point.

The Upward Compatibility Matching System

Being an offering from MatchGroup, Upward functions like many swipe-style dating apps we’ve reviewed, like Tinder, Hinge, or OkCupid. The service mainly focuses on profile photos, simple information, and straightforward search filters. Compared to other Christian platforms, Upward functions more like a casual dating app, borrowing many matching features from such platforms.

How the Compatibility Matching System Works

Upward matches its members using advanced search filters that cover a variety of criteria. The search terms also serve as the informational bullet points for every Upward member’s profile. So, adding as many details as possible to your profile to be picked up in the searches along various lines is essential.

Search Terms

  • Distance
  • Age range
  • Relationship type
  • Pets
  • Children
  • Political views
  • Denominational beliefs
  • Educational background
  • Height
  • Body type
  • Exercise
  • Drinking/smoking habits

Profile Stickers

Upward members can also include profile stickers that appear with their profile photo. Stickers are visible as you quickly swipe through profiles in the swipe queue. They are quick attention-getters, which allows members to make more of an impression in a few fleeting seconds.


  • Volunteer
  • Pastors Kid
  • Proverbs 31
  • Scripture Scrolling
  • Small Group Leader
  • Mission Trips
  • Loves Worship Music
  • New to Faith

Date Life

  • Put a Ring on It
  • Chick-Fil-A #
  • Netflix and Chill

Lecrae’s Faith Collection

  • Christian Thug
  • Mix Tape
  • I’m a Weeb
  • Let’s Hook Up

Madi’s Faith Collection

  • Be Kind to Your Mind
  • You Got This
  • Faith > Fear
  • Know Your Why
  • Fear Ends Where Faith Begins


  • Belieber
  • Musician

My Life

  • Woke
  • TikTok Famous
  • NFT Investor
  • Wanderlust
  • Animal Lover
  • Foodie
  • Sports Fan
  • Artist
  • Gamer
  • Movie Lover
  • Outdoorsy
  • Gym Rat
  • Founder Life
  • Vegan Proud
  • Crafts
  • Plant Parent
  • ASMR
  • Athlete
  • DIYer
  • Anime is Life
  • Canadian
  • Karaoke
  • Singles Parents
  • Make Up
  • Gardening
  • Boba
  • Football Fan
  • Fishing
  • Dancing
  • Pizza Lover
  • Photographer
  • Basketball
  • Tattoos

Upward Unexpected

  • Daily Bread
  • Water into Wine
  • Saved

Interestingly enough, the Upward stickers are a sticking point for some members who feel that some are too worldly to be featured on a Christian dating app. These include “Woke,” “Netflix and Chill,” or “Let’s Hook Up.” These sticker subjects don’t freak us out too much because it’s right in line with the more casual nature of Upward, but for some members who are more devout and serious-minded about their faith, this is a common complaint.

Communication Features

The most significant advantage to upgrading your free plan to a premium plan is unlocking the ability to message your matches. Free members can only connect with their matches if they like their profile. So, on top of chatting and sending messages to your favorite profiles, paying members can enjoy these other communication features:

  • Unlocking Messaging – Upward members can only message others once they’ve established a mutual match (liking one another’s profiles). Some dating apps allow members to message any profile they encounter, but Upward requires both parties to be interested to unlock the messaging function.
  • Unlimited Swiping – Free members have an allotted number of swipes they can enjoy daily, but an upgrade to premium allows members to swipe through as many profiles as they’d like. Sure, you’ll spend more time on the app, but unlimited swiping lets you connect with more people over time.
  • Unlimited Rewinds – Once you’re into a swiping rhythm, there’s a good chance you could accidentally “skip” or “like” a profile when you meant to do the opposite. Premium members can go back as far as they need to fix these mistakes; there are no limits to how many mistakes you can rectify.
  • One Free Profile Boost – Paid subscribers can enjoy one complimentary profile boost each month. Premium members can get more boosts by making an a la carte purchase, but they get one on the house from Upward, unlike free members.
  • Five Free Super Likes – On top of the free monthly profile boost, paying members get five free Super Likes every week (twenty free for the entire month). These Super Likes will let you get 5x the attention from other members because of the increased visibility.
  • See Who Likes Your Profile – Paying members can see which members have liked their profile, which makes it easier to get a quick connection and conversation going.
  • No Distracting Ads – Free members will experience ads while swiping through profiles, but paying members don’t have to deal with ads.It’s another paid perk that makes a premium plan all the more appealing.

Premium Membership Benefits and Pricing

Upward offers its members three subscription plans: one month, three months, and six months. The service comes at a reasonable price compared to other dating apps of its ilk.

Total Cost: $14.99
1-Month Membership
$1499 Monthly Select Plan
Total Cost: $22.49
3-Month Membership
$749 Monthly Select Plan
Total Cost: $35.99
6-Month Membership
$599 Monthly Select Plan

Upward doesn’t offer its members monthly payment plans or installments. If you want to upgrade your free membership to premium, you must pay for the entire thing all at once and in one lump sum. Once Upward has received payment, new members can enjoy the perks and benefits of paid subscriptions.

Paid Features

  • Unlocking messages
  • Unlimited swipes
  • Unlimited rewinds
  • One free profile boost each month
  • Five free Super Likes per week
  • See who likes your profile
  • No ads

Discounts and Promotions

Upward doesn’t offer any discounts or promotions on the surface. But you’ll discover a few hidden savings if you look closely at the cost breakdowns of the three premium subscriptions. The more extended plans have a reduced cost rate per month. So, if you see yourself using Upward for six months or more, it’s worth immediately springing for the longer subscription to get in on the savings.

Creating Your Christian Connection Profile

We downloaded the Upward mobile app and signed up as a free member to test everything. Our goal was to see how long it would take to register. The sign-up process only took around five minutes, but paying for service and inputting your payment information would take over ten minutes.

If you’re curious about the Upward registration process, check out our complete step-by-step guide below.

Step #1- Download the App

Upward Sign Up Process Screenshot - Step 1

Step #2- Include Your Basics

Upward Sign Up Process Screenshot - Step 2
  • Add your email address.
  • Include your name.
  • Include your birthday so Upward knows you’re old enough to use the app legally.

Step #3- Talk More About Who You Are

Upward Sign Up Process Screenshot - Step 3

Step #4- Include a Profile Photo

Upward Sign Up Process Screenshot - Step 4

Step #5- Enable Your Location

Upward Sign Up Process Screenshot - Step 5

Step #6- Verify Your Profile

Upward Sign Up Process Screenshot - Step 6

Step #7- Begin Swiping

Upward Sign Up Process Screenshot - Step 7

Step #8- Upgrade to Premium

Upward Sign Up Process Screenshot - Step 8

How to Delete an Account

Whether you’ve found your forever partner or feel there’s a better Christian dating app out there, you may have to delete your upward account. Just as signing up for a new account was easy, it’s also simple to delete your account.

Follow the steps below to delete your Upward account permanently:

Step-by-Step Guide to Account Deletion

  1. Tap the profile icon in the top right-hand corner.
  2. Tap the gear icon to access your settings.
  3. Scroll down and tap the delete button to remove your account.
  4. Deleting your account will remove all of your connections.

Remember that deleting the app on your mobile device doesn’t cancel your account. You also need to delete the profile itself by following the steps above. Once you delete your Upward account, you lose your messages, contacts, and entire profile. After a permanent deletion, there’s no getting these things back.

Customer Service

There’s only one way to contact the customer service center, but an FAQ page is available for customers who want to work through problems independently. Upward members can send messages directly to a representative, but it could take upwards (no pun intended) of 24 hours or more to hear back.

  • FAQ Center – The FAQ Center is divided into a few question categories to make finding the answers you need easier.
  • Send a Message – Tap on “Contact Us” under the FAQ section to draft a message to send to customer service. Include your email address or phone number so a service representative can reach out to you with answers to your questions.

Upward’s Mobile App

Upward comes as a mobile app only. It’s free to download at Google Play and the App Store. There’s an Upward website, but you cannot use the service on the site. Upward will tell you to download the app when you visit the site.

App Features and Functionality

Upward functions without many glitches or lagging. We never experienced any crashes or significant setbacks while testing the mobile app and swiping through various profiles. Overall, the entire platform was easy to use and navigate. The whole Upward experience was smooth. We were able to make quick, quality connections with other Christian singles.

App features include the following:

  • Unlimited Swiping
  • Unlimited Rewinds
  • One Free Profile Boost
  • Five Free Super Likes
  • See Who Likes Your Profile
  • No Distracting Ads
  • Unlimited Messaging with Matches


Upward can be used on iOS and Android mobile devices. Because you cannot use the service on the Upward website, the platform cannot be used on a desktop computer or any other device that doesn’t allow you to perform mobile app downloads.

Frequently Asked Questions

We’ve gotten plenty of questions from our readers and customers about the Upward dating app, so we’ve compiled a bunch of them in one place to help you learn more about the service.

What Kind of Relationships Can I Find on Upward?

Upward caters to meaningful relationships and dating between Christian singles. Most members want to meet someone with similar denominational beliefs that make for a long-term commitment based on a compatible connection. As a result, more users find a marriage partner or a soulmate. The relationships here tend to be serious and long-lasting.

Does Upward Work?

Unlike other Christian dating apps, Upward has swiping profiles. So, it’s a Christian platform that uses a more modern system of matching where members can set search parameters and then swipe through profiles and “like” or “skip” based on profile photos and some basic information.

Can I Use Upward for Free?

New members can use Upward in a limited fashion without paying. You can create a free profile, set up search terms, and find out what members use the app. New members can look around for free, but the big drawback is that you cannot message your matches.

How Much Does Upward Cost?

Upward offers three membership plans: one month for $14.99, three months for $22.49, and six months for $35.99. Upward comes at a more affordable, reasonable price compared to other Christian dating platforms. There aren’t any discounts or payment installments, but some savings are available if members take advantage of the reduced monthly cost rate on longer memberships.

How Long Does It Take to Sign Up at Upward?

We signed up for a free membership plan to test out the app, and it only took about five minutes. For those who want to become paying members, we could see the sign-up process taking around ten minutes to complete, which is on par with other dating apps.

Which Features Come with an Upward Membership?

Paying members can unlock the messaging feature, allowing them to contact their mutual matches. Members can also see who has liked their profile. They also get twenty free Super Likes monthly and one free profile boost for increased attention from other matches. Plus, paid subscribers can also go back and fix swiping mistakes they might have made while browsing other members’ profiles.

Will My Plan Renew on Its Own?

Each membership plan is set to automatically re-up once it comes to the end of its term. Auto-renewal or continuous billing is designed for members who want to avoid re-upping their plan manually and reenter payment information. However, the feature can be turned off in your account settings under billing preferences, so you’re not automatically charged for a new membership.

Why Does Upward Have a Secular Feel?

Upward is owned and operated by MatchGroup, so the app uses a similar matching system to apps like
Tinder and Hinge. It’s a Christian platform run by non-Christians, so you end up with a service based on appearance and looks instead of compatibility centered around Christian faith. Upward is lenient on members posting somewhat revealing photos, and several profile stickers seem weird to include on a Christian dating app.

What Denominations Does Upward Include for its Members?

Upward denominations include Anglican, Baptist, Catholic, Church of Christ, Episcopalian, Evangelical, Lutheran, Methodist, non-denominational, Orthodox, Pentecostal, Presbyterian, Nazarene, and many others.