Sugarbook App Review (Updated 2023)

Sugarbook is a dating app that caters to a niche market called “sugar dating.” Founded in Malaysia, the company describes itself as “an industry leader in luxury dating where members connect, meet, and grow mutually beneficial relationships.”

Its main focus is to connect affluent older men (called Sugar Daddies) with attractive young women (called Sugar Bunnies). The two parties enter a mutually beneficial relationship in which a Sugar Daddy supports a Sugar Baby financially (often in the form of money, gifts, vacations, and/or mentorship). In return, they receive things like companionship, affection, and sexual relationships from their attractive young partner.

If you’re comfortable entering into a transactional relationship built on such an arrangement, Sugarbook is an excellent place to start. 

  • For established men with disposable incomes, it’s a never-ending supply of beautiful young women. The online dating service’s “student program” gives free premium memberships to girls in college if they provide proof of enrollment. Thanks to the program, women make up 65% of the membership base. 
  • Women are drawn to the platform because of the free membership, making it a risk-free opportunity to meet wealthy benefactors. They can also take advantage of the live streaming service, which sees female members making thousands of dollars a month (or more) from their viewers. 

This Sugarbook app review will provide a detailed look at the sugar dating network that exploded in popularity in Southeast Asia and is quickly spreading across the globe. 

On this page, you’ll find our expert ratings for the dating app, along with detailed information about membership plans, features, pricing, free trials, and user experience. We’ve even taken the time to write a step-by-step guide to the signup and profile creation process. 

When you’re done with this Sugarbook review, you’ll know everything the sugar dating app has to offer, how to use it, and what it’ll cost. All that’s left for you to do is find and hook the Sugar Daddy or Sugar Baby of your dreams!

Sugarbook Banner - Sexy Couple Embracing

Our Sugarbook Rating

Our Sugarbook review was conducted by our dating app experts, who rated the dating app in five different categories and discovered what the service does well and where it could improve.

Category Score
Features 3.5
Ease of Use 4.7
Match Quality 2.5
Cost 4.3
Active User Base 2.2

We underwent the full end-to-end customer experience: registering an account, creating a profile, uploading photos, browsing matches, upgrading to a premium membership, and connecting with other singles. 

What we found was an online dating platform that requires little to no setup time and is extremely simple to use. It only got low marks for match quality because the app doesn’t utilize a matching algorithm. There are no personality tests or compatibility scores. You set the search parameters and reach out to whoever catches your eye.

We also made it a point to use the free service before purchasing a subscription so that we could compare the features and determine the value upgrading provides. Our Sugarbook review found the price of a premium membership to be in line with the app’s competitors in the sugar dating market. It’s also a necessary purchase if you want to do more than look and actually make arrangements to date other members.

Reasons to Join

  • You’re looking for a mutually beneficial transactional relationship
  • Quick and easy registration
  • Customized search options
  • Free premium accounts for female college students who provide proof of enrollment
  • Profiles and photos are verified by the site
  • Free live streaming feature

Reasons Not to Join

  • Light on a features
  • Too many scam accounts trying to sell explicit photos
  • Impossible for free accounts to communicate and verify the legitimacy of other members
  • Premium memberships are more costly than some competitors
  • No matching algorithm
  • The Android mobile app was removed from Google Play

Our reviewers were especially impressed with the selection of Sugar Babies. The company’s student policy is paying off because our search results returned hundreds of gorgeous young women. Like all dating apps, some profiles were fake or used the platform for the wrong reasons (selling explicit photos mostly), but most of the women we contacted were legitimate. 

Overall, our experience using the Sugarbook app was a pleasant one. Our rating would be higher if it weren’t for the lack of matchmaking. For example, the featured members presented on your home page aren’t filtered by location. The search function is customizable and easy enough to use, but it’d be nice if a bit more thought went into choosing which profiles you see first.

Who Is Sugarbook For?

Sugarbook is for straight people interested in entering into a sugar relationship. When creating a profile, you select whether you’re a man or woman and whether you’re seeking a Sugar Daddy/Mommy or Sugar Baby. 

The platform is primarily used by older men looking to be Sugar Daddies and young women playing the Sugar Bunny role. If you’re interested in finding such an arrangement, Sugarbook is for you.

Overview of Sugarbook

Fact Details
Site Name
Key Info • Over 3 million registered members globally
• 65% of Sugarbook users are women (Sugar Babies)
• Premium memberships are free for female college students
• The average age of women members falls between 18-25
• The average age range of men is 35 – 44
Cost of Membership Sugarbook prices start at $39.95
Free Trial Yes
Sign Up Time Profile creation takes less than 5 minutes.

Sugarbook is an interesting dating site. Despite being low on features, it’s surprisingly entertaining – even for free members. While some of the search filters are locked without a subscription, there are still plenty of parameters available to find a robust sampling of attractive singles in the location of your choice. 

Parts of their profiles are obscured without a premium membership, but you can still see all their public photos and read their “About Me” sections. You can also mark them as favorites, which they can see. Unfortunately, the profiles that “viewed me” and “favorited me” are blurred out for free accounts. All you can see is the total number of members occupying those lists.

Free users can also watch live streams and interact with the performers. You can even buy coins that can be used to tip streamers or exchange for digital gifts to give them instead.

You can access enough of the dating platform as a free member to decide if it’s worth upgrading to a premium subscription. If you like the singles in your area and feel satisfied with the attention your profile is receiving, it’s worth paying to unlock the remaining features. 

We found the transactional nature of sugar relationships to feel a bit dirty, but our interactions with the women in our area were all pleasant. If you’re comfortable negotiating a monthly or weekly allowance with someone before dating them, Sugarbook provides a straightforward way to connect with gorgeous young ladies who would otherwise be out of your league physically.

Sugarbook Membership Plans and Prices

Sugarbook 6 year Anniversary Premium Packages Screenshot -

Sugarbook sells three premium membership packages. They all offer the same access and features; the only difference is their durations and costs per month. The longer your subscription plan, the cheaper the service costs per month. The only catch is that you must pay the total price of the membership upfront. There are no installment payments or monthly contracts.


In addition to unlocking the features required to communicate with other members, premium memberships grant their purchasers a monthly stipend of coins. These digital credits can be used in Sugarbook’s Livestream chats to show your appreciation for the streamers. 

The one and three-month plans are given 1,000 coins per month; the 6-month subscription receives a monthly deposit of 5,000. 

If you run out of your monthly allotment of coins, you can always buy more. Just open one of the live broadcasts and find the chat window. At the bottom of the chat section, you’ll find three tabs: Coins, Gifts, and Popular. 

Each streamer has a list of top fans ranked by how many coins they’ve been gifted during their broadcasts. It’s just one more way to be someone’s Sugar Daddy. Although you probably want to make sure they’re at least near your location, so there’s some chance of reciprocation.

Sugarbook Premium Features

Feature/Benefit Free Membership Paid Sugarbook Membership
⠀Search Member Profiles ⠀Yes ⠀Yes
⠀View Public Photos ⠀Yes ⠀Yes
⠀Favorite Members’ Profiles ⠀Yes ⠀Yes
⠀Watch Live Streams ⠀Yes ⠀Yes
⠀Verify Your Profile ⠀No ⠀Yes
⠀Read Receipts ⠀No ⠀Yes
⠀Advanced Search Features ⠀No ⠀Yes
⠀Unlimited Messaging ⠀No ⠀Yes
⠀Hide Profile Activity ⠀No ⠀Yes
⠀View Private Photos ⠀No ⠀Yes
⠀See Who Viewed You ⠀No ⠀Yes
⠀See Who Saved You as a Favorite ⠀No ⠀No

Our review found that the Sugarbook app offers an adequate, if not underwhelming, number of features. It’s not missing anything, necessarily, but there’s nothing all that exciting, either. 

As the table above shows, Sugarbook uses the same formula we see in most dating apps: it’s free to create a profile, use the search function, browse members’ profiles, and see their photos, but you must pay if you want to send and receive messages (or communicate in any meaningful way). 

It’s just enough access for new users to see what’s awaiting them on the platform. 

Here are the features that are unlocked for premium members:

While free accounts can visit members’ profiles, see their public pictures, and read their basic details, a premium subscription is required to see the most crucial information. Without a paid membership, four out of five of the Terms of Relationship are blurred out on every profile. But that’s the stuff you need to know most! 

The Terms of Relationship tell you what each member is looking for and what they’re willing to do. For example, they may select “weekly allowance,” “pay per meet,” “in a relationship,” “no strings attached,” or “passport ready.” There’s an entire list of options! 

Without this information, it’s hard to know a person’s current situation and the nature of the relationship they’re hoping to form.

The search functions accessible to free members are already pretty thorough, but some key parameters are locked. Without paying, you can apply filters to the following categories: location, profile photos, ethnicity, lifestyle, relationship, body type, number of children, smoking or drinking habits, education, eye color, and hair color. 

A premium member can also apply filters for height and age. It also unlocks an additional search bar where you can enter specific keywords to find profiles that mention things like “hiking” or “sailing.”

Premium members’ profiles and photos are automatically verified. They’re no longer required to wait 24 hours for Sugarbook agents to complete the approval and verification processes. 

Paid members also receive read receipts whenever they send messages. These are helpful when you’re unsure whether you’re being ignored or the other party just hasn’t seen your message yet. That way, you save time knowing when to move on.

A subscription also gives you control over the visibility of your profile activity. Premium members can hide their online status, last login location, and start date. 

There are two photo categories on Sugarbook: public and private. Public profile pictures can be seen by anyone who visits your page. Other members need permission to view your private photos.

Only premium members can request access to private pictures. Most users only reveal their private photos once they’ve gotten comfortable with someone. They’re a way to spice things up after you’ve generated some interest and begun discussing the terms of your arrangement.

Paid subscribers have access to lists telling them which members have viewed their profile or added them to their favorites. Free users can see how many people have viewed or liked them, but the names and details are all blurred out. 

This is useful information for subscribers because you can see who’s interested in you. Maybe you’ve never noticed them in your search results before. Now, you know to reach out and introduce yourself.

Plus, Sugarbook claims that paid subscribers receive five times as many profile views!

Free Trial

A true “free trial” is when a prospective customer is given full premium subscription benefits for a short trial period – usually for a week. In order to claim the promotion, you must first provide payment information. When the trial period expires, if you haven’t already canceled, your membership automatically renews at the full price of a subscription. 

According to our Sugarbook review, this dating service gives away free profiles with access to a limited number of features. They don’t offer any free trial promotions, nor do they require a payment method until you’re ready to upgrade your membership.

In the meantime, free accounts have the freedom to search the membership pool, look at photos, watch live streams, and interact with the streamers. They can also see how many members have visited and favorited their profile. It’s just enough access to get a feel for the platform and whether it’s worth upgrading to a premium membership.

Free for College Girls

We mentioned the “student program” earlier, but it bears repeating. Sugarbook gives free premium memberships to young women attending college. All they must do is provide proof of enrollment. It’s a brilliant way to keep the dating app stocked with its most important membership demographic!

It’s just one more freebie for the Sugar Babies! With any luck, it’ll be the first of many generous gifts you’ll receive thanks to this dating app.

Customer Service Information

User Base Average Age of Members Number of Active Members Visits Per Month Gender Ratio
All Singles Women: 18-25
Men: 28 – 44
3 million Globally
60,000 in the US
30,000 active users weekly 35% Men | 65% Women

Our Sugarbook review found that this dating app excels at customer support compared to most of the industry. Usually, online dating platforms provide a decent Frequently Asked Questions page and a handful of helpful blog articles, and that’s it. 

Sugarbook also offers the standard FAQ page with a search bar to find answers by keyword. There are five categories of questions, and Below the links to those sections, you’ll find a list of popular questions.

  • “A Guide to Sugarbook,”
  • “Troubleshooting,”
  • “Sugarbook’s Livestreaming,”
  • “Streamer Rewards, Rules & Policy,”
  • and “Safety, Security & Privacy.”

Where Sugarbook stands out is by also having a “Contact Us” page with multiple contact methods. There are two email addresses – one for “general inquiry,” the other for “support” — a mailing address, and two telephone numbers! The customer support team is located in Cyprus and works from 9 am to 5 pm GMT. 

Maybe you have to review dating apps for a living to fully appreciate having the option to call a customer service representative. You have no idea what a rare luxury Sugarbook has given you here!

Customer Service Pros and Cons
  • Robust frequently asked questions page.
  • Convenient search function to locate helpful articles by keyword.
  • A “Contact Us” page with multiple email addresses and phone numbers for customer support staff.
  • Members can also submit account issues from the Account Settings page.
  • Must contact customer service to cancel memberships.
  • Subscriptions still renew after account deactivation unless you formally cancel.
  • Customer service representatives only answer telephone calls on weekdays from 9 am to 5 pm GMT.

Signing Up With the Sugarbook App

As part of our Sugarbook review, we underwent the process of registering, creating a profile, and using the dating app as intended for customers. It took fewer than five minutes from the time we entered our preferences and created an account before we were browsing and messaging Sugar Babies. 

When you click “Sign Up,” you’re immediately shown a pop-up that asks for your gender.

Sugarbook Sign Up Process Screenshot 1

After selecting either “Man” or “Woman,” the window expands to also ask what you’re looking for. The options are “Sugar Baby” or “Sugar Mommy” if you answered “Man” before. If you’re a woman, your options are to look for a “Sugar Baby” or “Sugar Daddy.”

Sugarbook Sign Up Process Screenshot 2

With your gender and preferences out of the way, it’s time to create your account. You can either sign up by linking your Facebook, which pulls your information from the social media platform to verify your identity, or you can use a phone number.

Sugarbook Sign Up Process Screenshot 3

If you sign up with a mobile number, you’ll receive a text message containing a verification code. Enter the code in the field that appears on the screen to create your account and move to the next step.

Sugarbook Sign Up Process Screenshot 4

Next, you’ll be asked to enter some basic information about your appearance. The app asks for your height, body type, ethnicity, eye color, and hair color. When people use the search function, these are all attributes that can be used as filters.

Sugarbook Sign Up Process Screenshot 5

The personal information page comes next. Here, you provide your occupation, education level, relationship status, number of children, smoking and drinking habits, and languages spoken. Once again, these are basic details that can be used to search the membership database.

Sugarbook Sign Up Process Screenshot 6With all the general information out of the way, it’s time to get a little creative. This is your opportunity to introduce yourself in your own words. Write a short bio in the “About Me” field and be honest about your intentions on the dating platform when you write “What I’m looking for.”

Sugarbook Sign Up Process Screenshot 7Perhaps the most important step in the sign-up process is choosing your five “Terms of Relationship.” Your answers here will tell other members what kinds of relationships you’re looking for or are open to trying. They can also communicate your intentions or current relationship status. 

Sugarbook Sign Up Process Screenshot 8This is a sugar dating service, so your financial information plays a crucial role in the matchmaking process. Be honest. It does you no good to lie about your net worth and annual income if you can’t maintain the illusion in real life. Your dates will be able to tell, believe me. They’ll probably want some kind of proof or gesture before they commit to anything physical. 

Sugarbook Sign Up Process Screenshot 9For “Lifestyle” you can choose “Negotiable,” “Minimal,” “Practical,” “Moderate,” “Substantial,” or “Hight.” Each of these answers corresponds to an amount of money a Sugar Baby budgets each month to maintain their lifestyle. If you’re a Sugar Daddy, pick the level you’re comfortable spending on your Sugar Baby every month.

Boom! Your profile is finished. Go back to your home page, and you’ll see a selection of featured members. Unfortunately, these profiles are located all over the world. If you’re ready to see singles in your area, click on the “Search” link at the top of the page. From there, you can play with the filters on the left side of the page to refine your results.

Sugarbook Sign Up Process Screenshot 11While you set the parameters on the left, the results will reflect your changes on the right. Browse through the results and look for profiles that catch your eye. You can see their main photo, age, location, and a few other basic details on this page. Click on a profile to open that page and see the rest of their pictures and more information.

All that’s left to do now is browse more profiles and message the members you like. Hopefully, the two of you will hit it off and can negotiate an acceptable arrangement. Just make sure you video chat before you meet in person. You need to be safe and verify that anyone you meet online is who they say they are.

What People Are Saying About Sugarbook

You’ve read our Sugarbook review, but what are regular customers saying? In this section, we’ve compiled a selection of customer reviews from,, and

Sugarbook Reviews from Real Customers

Sugarbook Overall Scores at Customer Review Sites: 

  • 2.9 on Trustpilot
  • Not Listed on Consumer Affairs
  • Not Listed on Consumer Reports
  • Not Listed on SiteJabber
Andy Watson - US
Andy Watson - US
27 Sept 2022
Read More
“They’re just busy with stringing along gullible men. It’s quite easy to fall victim to their scam because they have many attractive profiles. But after a while it turns out that these profiles are just shills for the site. Hands down is the best site for finding a sugar baby, because there are no bots and no employees of the site writing you and pretending to be genuine girls. So don’t put your money at risk on Sugarbook. Since their goal is to fleece you of your cash they make it especially complicated to cancel your subscription and they try to put you on automatic renewal so they can keep on charging you with impunity.”
Date of experience: 25 September 2022
Jeanette - GB
Jeanette - GB
16 Sept 2022
Read More
“I am on another sugardaddy site and had no problem joining but this site is a joke , I did my profile and they rejected a photo and wordings in profile , rejected my username , in which nothing was wrong in my view , obviously I am not suitable for the looks of anyone on there, yet I am on pof and i get hundreds of likes and recieve messages, I thought from how this site was displayed it would be good to maybe meet people but the owners are probably racist or think I am not up to their standard to use their site . There is plenty of other sites that i can go on without negative ownership being picky who they allow on it .”
Date of experience: 15 September 2022

Alternatives to Sugarbook

If Sugarbook doesn’t work out, don’t give up quite yet! There are plenty of other great sugar dating apps! Here are some of Sugarbook’s top competitors: 

Sugarbook FAQ

The Sugarbook app definitely has both positives and negatives to write about but there have also been many questions that we weren’t able to address throughout this review. That’s why below we’ve put together a list of the most commonly asked questions that we see out there about

Sugarbook is an online dating service that specializes in sugar relationships. Sugar dating is an arrangement where consenting adults enter into a mutually beneficial relationship in which an older (usually male) Sugar Daddy provides financial support to a younger (usually female) Sugar Baby. Most of the time, a Sugar Daddy provides money, gifts, and experiences and receives companionship, affection, and sexual intimacy in return.

Yes! Sugarbook memberships renew at the same rate and duration as your previous subscription unless you cancel before the expiration date. 

If your initial membership was purchased at a discounted rate, your renewal will be charged at the full price. You can see the renewal cost on the checkout page before you submit your payment. 

Sugarbook Auto-Renewal Message Screenshot1

Yes. Sugarbook is a safe online dating platform that utilizes the latest security technologies, such as SSL encryption.

Yes, if you’re a paid subscriber. Premium members can hide their online status, last login location, and start date.

Yes, Sugarbook is free to join. You can create a profile, upload pictures, search the members’ database, view members’ profiles, see members’ public photos, and watch live streams. 

The main reason for upgrading to a premium Sugarbook membership is to communicate with other members. It’s the only way to take things from online into the real world. Here are the features included in a premium membership: 

  • Unlimited messaging
  • See full profiles
  • Advanced search options
  • See who’s viewed you
  • See who’s favorited you
  • Hide profile activity
  • Read receipts
  • Instant profile verification

Yes! Free users can buy and use coins in Sugarbook’s live stream area. 

Enter any live broadcasts and find the chat window. At the bottom of the window, you’ll see options to buy packages of coins or buy digital presents with the coins you already possess. 

All members see when they view your profile is the basic information you entered when you signed up. They’ll see your role (Sugar Daddy or Sugar Bunny), gender preference, net worth, annual income, lifestyle budget, height, body type, ethnicity, hair color, eye color, education, occupation, relationship status, number of children, and smoking and drinking habits. 

They can also see your public photos, Terms of Relationships, and whatever you wrote in your “About Me” and “What I’m looking for” sections.

To see for yourself, click the dropdown menu in the top right corner of the page next to your profile photo. Click the “View My Profile” link to see your page from other members’ perspectives.

No. Sugarbook doesn’t even use your real name on your profile page. There’s only the username that you entered. 

Yes, if you’re a premium member. For one, only paid subscribers can send messages – but they also receive read receipts as a condition of their membership. 

Yes, but it’s currently only available for download in the Apple App Store. Google Play removed Sugarbook and other sugar dating apps from their app store in September 2021.

Yes, the Sugarbook app has the exact same look and functionality as the website.

Definitely! If you’re in the market for a transactional sugar relationship, Sugarbook is as good as any of the dating apps catering to this niche. The price of a premium membership may be slightly higher than some competitors, but for a good reason. 

On the male side, the price tag helps to weed out phonies who don’t have the money they claim. Plus, it subsidizes all the free memberships for college girls. And you want as many of them to join the site as possible. 

If you’re a successful man in search of a Sugar Bunny, $70-80 per month is easily worth having access to a massive dating pool filled with the most desirable female demographic.