Cost Breakdown for 2024

When it comes to the world of online dating apps, you’d be hard-pressed to find a bigger, more influential name than Today, we’re going to explore Match’s costs, the variety of different membership types and lengths the company offers, and what all paying subscribers are getting in return for their money.

When it comes to the world of online dating apps, you’d be hard-pressed to find a bigger, more influential name than Today, we’re going to explore Match’s costs, the variety of different membership types and lengths the company offers, and what all paying subscribers are getting in return for their money.

Once we’ve broken down all the financials, we’ll get to the most important question of all: “Is worth it?” So, let’s dive in – because there’s much to discuss!

The purpose of this page is to deliver a comprehensive view of prices, all in one place – so you know what to expect before taking the time to set up your profile. We also take a look at the services Match provides in exchange for the cost, to better help readers decide whether the dating app is right for them. Cost Breakdown

Membership TypeMembership LengthMembership CostTotal Price

Standard Plan

1 Month



Standard Plan

3 Months

$31.99 / month


Standard Plan

6 Months

$22.99 / month


Standard Plan

12 Months

$18.99 / month


Premium Plan

3 Months

$34.99 / month


Premium Plan

6 Months

$24.99 / month


Premium Plan

12 Months

$19.99 / month

$239.88 offers two subscription tiers – Standard and Premium Plans — which can be purchased in 3, 6, and 12 month durations.

Match costs are presented as a monthly average on the site, but that’s not how the payment plans are arranged. Instead, the subscriber pays the entire cost of the membership upfront. For example, if a 12-month Standard Plan is listed at $18.99 per month, you will be charged $227.88 at checkout. Apart from the one-month standard membership, Match doesn’t offer monthly payment plans.

The same goes for any extra features you may add to your subscription before checking out. Match sells several upgrades that can be added to your membership – they’re usually advertised right before it’s time to process your payment. These added perks are listed at their cost per month, but you must multiply that number by the duration of the subscription to calculate how much your Match price will increase.

We will go into further detail about the different subscription options and payment plans in this section.

Standard Plans

Standard Plan Membership Length: 3 Months
$3199 Monthly Select Plan
Standard Plan Membership Length: 6 Months
$2299 Monthly Select Plan
Standard Plan Membership Length: 12 Months
$1899 Monthly Select Plan

The standard subscription plan costs, on average, between $18.99 and $31.99 per month. That means that when you check out, expect to pay $95.97 for the three-month membership, $137.94 for six months, or $227.88 for a year.

Once you’ve signed up for one of the Standard Plans, you will have access to the following features:

  • Send unlimited “likes”
  • Message your Top Picks
  • See who likes you
  • See who’s viewed you
  • Unlimited messaging

Free accounts can send unlimited “likes” and message their top picks; what you’re really paying for is the ability to communicate with other members. Being able to message each other back and forth is essential to developing a connection.

Seeing who likes you and who’s viewed your profile is extremely valuable as well. That kind of info makes starting up a conversation with a potential match much easier!

Month-to-Month Subscription

Unlike the Premium Plans, the standard members don’t have the option to pay off their subscription fees in four bi-weekly installments. However, there is an alternative for standard users that is not available to premium subscribers.

If you don’t want to pay for a multi-month subscription, also offers a one-month Standard Plan for a minimum of $45.99.

While the per-month cost of this option is significantly higher than the others, it doesn’t require as much of a financial commitment upon signing up. It also gives the user the flexibility to terminate their account after only one month if they’re not happy with the service – with minimal time and money invested.

The reason the month-to-month Standard Plan is priced at “a minimum of $45.99” is because Match offers a handful of optional add-on features before checkout. A new subscriber can add features like Reply for Free, Private Mode, Message Read Alerts, and matchPhone to their account for an additional $4 to $10 per month (depending on the enhancement).

The paid features may also be added to the 3, 6, and 12-month Standard Plans. Your cost will increase based on the monthly rates of each chosen add-on and the total duration of your subscription.

Premium Plans

Premium Plans for cost only slightly more than standard subscriptions and come with several additional features. Once again, the memberships come in three lengths: 3 months, 6 months, and 12 months. Only with premium subscriptions, you do not have the option to buy single months.

Total Price: $104.97
Premium Plan Membership Length: 3 Months
$3499 Monthly Select Plan
Total Price: $149.94
Premium Plan Membership Length: 3 Months
$2499 Monthly Select Plan
Total Price: $239.88
Premium Plan Membership Length: 12 Months
$1999 Monthly Select Plan

What the dating service offers instead is a way to make it easier for customers to afford the premium price.

When purchasing a Premium Plan, you are given the option to pay the entire membership cost upfront, or you can choose to divide your Match costs into four interest-free flex payments. The first payment is due when you initially upgrade your account, with the remaining installments scheduled for every two weeks until you’ve covered the total.

The four-installment payment plan is not offered for Standard subscriptions.

Benefits of a Premium Plan

Of course, a semi-flexible payment option isn’t the only advantage a premium subscription grants its members. Included in the slightly increased Match cost are several nifty features designed to improve interactions with other singles and generate more views on your profile.

Naturally, Premium Plans unlock all the same features given to free members and standard subscribers, which include the ability to:

  • Send unlimited “likes”
  • Message your Top Picks
  • See who likes you
  • See who’s viewed you
  • Unlimited messaging

Here’s where Match’s premium membership gets exciting. Included in the upgrade are the following benefits:

  • View read receipts – now you’ll know whenever someone reads the message you sent them.
  • Get a monthly Boost – Boosts elevate your profile into a significant number of peoples’ top six match results, generating lots of attention. The more eyes you have on your profile, the better the odds of finding the partner of your dreams. Premium members get free boosts every month!
  • Unlimited Rewinds – Have you ever dismissed someone on accident while swiping through your matches? With unlimited rewinds, you can go back and send a like or a message, rather than them being lost to the algorithm forever, leaving you with nothing but to wonder “what if?”
  • Weekly Super Likes – Super Likes are just a way to stand out from the crowd and let a potential match know that you’re taking them a little more seriously. Premium members get a few more Super Likes to work with each week.

Paid Features / Subscription Add-Ons

The costs don’t stop with the standard and premium subscription plans. The dating service also sells a wide variety of add-on features and profile power-ups to further enhance your account’s capabilities.

Here are some of the capabilities you can buy to enhance your membership. Match will initially offer them as upgrades before you finish purchasing your subscription, but they can also be added later at a pro-rated price:

  • Reply for Free – A feature that may be added to any subscription. This enhancement makes it possible for anyone that you message to reply for free. This is a helpful tool for when you want to communicate with members who haven’t purchased a subscription.
  • Private Mode – This feature may be purchased as an add-on to your subscription. Private Mode gives you full control over who may see your profile and can be turned on or off at your leisure. It also allows you to search and view profiles in privacy, without notifying members that you’ve visited.
  • MatchPhone – This makes it possible to call or text other Match members without giving them your private phone number/contact information. Instead, you communicate through your unique matchPhone number.
  • Email Read Notification Feature – A feature that can be added to a Basic Subscription; it’s also included as part of a Premium Subscription. It alerts you whenever one of the messages you’ve sent has been opened and read by its recipient. Power-Ups

Power-ups are single-use purchases that do things like temporarily driving traffic to your profile or allowing you to check out other members’ profiles without them being notified of your visit. These perks can often be bought in bundles and are only active for a short duration before expiring.

These can all be found by clicking the “power up” button in your top navigation bar:

  • Boost – A Power-Up that may be purchased by subscribers. When used, they ensure your profile is seen by more members by elevating it into the top 6 results of any members looking for someone like you! The Boost stays active for 60 minutes.
  • Super Likes – A feature exclusive to subscribers that allows you to convey a higher level of interest than your typical “like.” Super Likes highlight your profile and give it priority placement atop the Recommended Matches of the members to whom you send them.
  • Undercover – This allows you to browse other members’ profiles for 24 hours without showing up on their ‘Who Viewed Me’ notifications.
  • Match Me – A one-time purchase that allows paying members to be featured in the Daily Matches for another member.

As you can see, trying to give a definitive answer to how much Match costs is nearly impossible! Sure, there are only two subscription types and three membership lengths from which to choose, but once you start getting into upgraded features and special boosters, the price of is highly customizable. It’s up to you to decide which benefits and capabilities you need!

Payment Options at

Match offers subscriptions ranging between one and twelve months long. But as we’ve mentioned previously, the one-month membership is only available on the Standard Plan, not Premium. The twelve-, six-, and three-month packages are the dating service’s bread and butter.

Remember, when you purchase a membership, the subscription package is charged in full. The only exceptions are the month-to-month standard plan and the bi-weekly installment payments offered to premium subscribers. Otherwise, everything is paid in full, upfront.

Payment Options

Once you’ve picked your subscription type, duration, and any add-on features you may want, it’s time to checkout. Match costs can be paid using any of the following payment methods:

  • Debit Card (with the Visa or Mastercard logo)
  • Credit Card – Visa, MasterCard, American Express, or Discover
  • Paypal
  • Visa Checkout
  • MasterPass
  • Click to Pay
  • Prepaid Credit Card

Apple iOS App

You can also purchase your Match subscription through the Apple iOS app. This method treats the subscription as an In-App Purchase, running all the billing information through your Apple account rather than Match. If you choose to go this route, Match customer service won’t be able to make changes to your billing, such as turning off auto-renewal.

Mail a Check or Money Order

Match will also let you use a physical check or money order to buy a subscription. They just ask that you specify your “username, email address, and whether you’d like a 3-month or 6-month subscription package” on the check or money order when you mail it in. Free Trial Details

There are two different ways to use for free and they are frequently mistaken for each other:

  • One is a basic Match profile that was created but never upgraded. The owner never paid for a subscription.
  • The other is a legitimate free trial subscription, which allows a new member to experience subscriber benefits for a period. These trials usually range from three days to a week and when they expire are automatically renewed as a paid subscription.
  • One is a basic Match profile that was created but never upgraded. The owner never paid for a subscription.
  • The other is a legitimate free trial subscription, which allows a new member to experience subscriber benefits for a period. These trials usually range from three days to a week and when they expire are automatically renewed as a paid subscription.

We’re talking about free trial subscriptions, which offers to new members who are interested in checking out their services.

When you click the link to claim the free trial offer, you’ll be taken to the website or dating app to create a profile and register your account. At this point, you will also be asked to supply a payment method. As long as you cancel your membership before the end of the trial, you will not be charged. Otherwise, the account will roll over into a full paid subscription when it expires.

Free trials are a phenomenal way to test drive a dating app without having to commit. They give you time to get a feel for the clientele and whether the membership pool consists of the kind of people you’d like to date. Discount Codes, Coupons, and Promotions

If you’ve created a free account, be on the lookout for free trial offers and discounts in your inbox. frequently sends promotions to unsubscribed members, allowing them to test the wares and see what they’ve been missing.

Match also offers discounts and promotions semi-regularly. The best deals are usually available around American national holidays – especially three-day weekends and events taking place in the Spring or Summer.

You can also Google “ coupon” or “discount;” it’s easier to find active promotions and discount codes than you might expect. Top-tier dating apps like Match care more about increasing their user base than maximizing what individual subscribers pay. They’re thrilled to chop 50+% off the membership if there’s a chance you might stick around for a few months.

Is Worth It? has one of the largest, most active membership bases in the online dating industry. The app is full of singles genuinely looking for romance but isn’t as prohibitively expensive as some of the other services that focus on building long-term relationships.

The cost of is definitely worth it. Especially if you know which features you need and don’t fall for unnecessary power-ups and add-ons.

A Standard Plan provides plenty of features to someone hoping to meet and interact with potential future partners. Rather than upgrading to a premium membership, purchase the “Reply for Free” add-on. That way anyone can message you back, regardless of their subscription status. It’s easily the most useful enhancement feature Match offers.

Match has done an excellent job incorporating all the best elements from other online dating apps into their service while maintaining a thriving community of members. There aren’t many dating apps in existence more “worth it” than

If you want to learn more about and whether or not it might be the right dating app for you, head over to our full review of Cost FAQ

Do you still have questions about costs? Hopefully, the answers to these frequently asked questions can clear up any remaining confusion.

Does Offer Free Trials?

Yes! Match offers free trial subscriptions that allow prospective members to experience the benefits of a premium account without having to pay. However, if the subscription isn’t canceled before the end of the trial period, the profile is renewed as a standard or premium membership.

How Much Does It Cost To Join

It costs nothing to join and create a profile. However, a subscription is required to fully utilize the dating app. The cost of Match depends on several factors such as the subscription level, duration of the membership, and whether any add-on features are purchased.

Does Offer Monthly-to-Month Subscriptions?

Yes, but only for the standard membership plan. The one-month subscription costs $45.99 per month.

Can Free Accounts Send and Receive Messages From Subscribers on Match?

Not on their own. However, free accounts can message members who have signed up for the “Reply for Free” feature.

Can I Pay For My Match Subscription Over Time?

No, not in most cases. The full subscription total is due upon signing up. The one exception is for Premium Plan subscribers, who may choose to pay off their dues in four bi-weekly installments.

How Much Does Boosting My Match Profile Cost?

A single Boost power-up costs $3.99. However, they are also sold in packs of 10, dropping the price to $2.49 per Boost ($24.90 total for the pack).

Does Match Offer Membership Deals And/or Discounts?

Yes. runs promotions and membership deals throughout the year. You can also find discount codes on websites like this one!

Are There Additional Add-ons Available to Premium Plan Subscribers?

Yes! Premium Plan members can pay to add features such as Reply for Free, Private Mode, and matchPhone to their subscription.

What’s the Difference Between Match’s Premium and Standard Plans?

The Premium Plan comes with four additional features that are not included in standard subscriptions:

– View read receipts
– Get a monthly Boost
– Unlimited Rewinds
– Weekly Super Likes

Does Match Cost More for Men Than Women?

No! The cost of Match is the same for everyone.